Social sciences research that brings in the expertise from the advertising industry.
Aims to address: ‘how to start a conversation about genomics with people who don’t know anything about genomics’. Based on combining insight from focus groups with members of the public together with magic used by creatives from the advertising world.
Research website is here: http://www.genetube.org. Watch the films, let us know if they resonate in any way (they may not, and if so, let us know). Aims to understand if there are any particular metaphors about genomics that resonate with the public.